Beekman 1802’s #TimeToBeKind campaign is raising money for The Jed Foundation—with the help of mascot ‘Goatie’ & TikTok star Davis Burleson.
The beauty company, known for its goat milk skincare, launched its #TimeToBeKind campaign to challenge communities to spread kindness through TikTok challenges. The brand is also raising funds for The Jed Foundation.
“There’s Beauty in Kindness,” the brand says.
Jill Scalamandre, CEO, Beekman 1802, says, “As a goat milk skincare brand with Kindness in our DNA, we are excited to celebrate World Kindness Day today, and every day. Since the beginning, we have made it our brand’s purpose to develop efficacious skincare using Kind ingredients, like our signature goat milk, while spreading Kindness to the planet, animals, and our community.”
More About the Beekman 1802 #TimeToBeKind Campaign
Global #TimeToBeKind Challenge on TikTok: Beekman 1802’s custom TikTok filter challenges users to be Kind, and
Each time the hashtag #TimeToBeKind is used on TikTiok and @Beekman1802 is tagged, the brand will donate $1 to The Jed Foundation, to support the mental health of teens and young adults.
“Goatie,” Beekman 1802’s mascot, will take over Ulta Beauty’s Herald Square location to spread kindness with complimentary goat milk laattes and “Goat Poop Hot Chocolate” from a bright yellow Kindness Coffee Cart.
TikTok megastar, Davis Burleson will bring his rapid-fire man-on-the-street interviews to Herald Square on Sunday November 13th, and alongside Goatie, he will ask shoppers about Kindness.
Penny Coy, vice president of merchandising, Ulta Beauty, says, “We are proud to be the exclusive retail partner to such an innovative, inclusive brand…Not only do our guests love their products, but they embrace how the brand values kindness above all else. Ulta Beauty is thrilled to welcome even more kind moments in our stores and appreciates all the important steps Beekman 1802 is doing to make our communities and the world a better place.”
Beekman 1802 co-founders Dr. Brent Ridge and Josh Kilmer-Purcell will host two Kindness Workshops on November 12th at Ulta Beauty, The Shops at Valley Square, in Warrington, PA.
After, there will be a meet and greet outside the store with special guests – baby goats.
Beekman 1802 will also host in-store events at 65 Ulta Beauty locations across the country, offering various gifts with purchase, skincare consultations, free swag, Instagram-worthy photo opportunities, Kindness activities, and more.