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Claire’s Recruits Influencers for its Content Studio Style Series

Claire’s Content Studio experts are nail artist Britney Tokyo, hair stylist Florido Basallo, makeup artist Alexandra French & stylist Anna Trevelyan.

Claire’s has recruited influencers to star in its Content Studio style series.

The Content Studio style series is the first project with creative direction from Nicola Formichetti, Claire’s new Creative Director in Residence.

The retailer aims to deepen its commitment to bringing culture-defining style and fashion expression tips to its audience, through the vision of its Influencer Experts.

Claire’s Content Studio influencer experts, shown above, are:

  • Nail artist Britney Tokyo
  • Celebrity hair stylist Florido Basallo
  • Emmy Award-winning makeup artist Alexandra French
  • Stylist Anna Trevelyan

Kristin Patrick, EVP and chief marketing officer of Claire’s, says, “As a brand dedicated to self-expression, we celebrate diverse points of view, creating space for the voices of others and giving them a platform to ignite inspiration. In that spirit, we continue to bring the best and most influential creators in the world to the forefront and give our consumers access to their amazing talents and insights.”

Patrick adds, “We partnered with Nicola to direct our latest series and give today’s generation access to some of the best celebrity talent initiators and style creators across the industry.”

Under Formichetti’s creative direction, Basallo, Tokyo, French and Trevelyan’s style inspiration bring a new perspective to Claire’s series.

Each episode explores different trends and cultural themes around hair, makeup, nails, style and ear piercing – trends that are popular but easy to attain – empowering a style hungry generation to discover and celebrate their own sense of self-expression.

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