Consumers can enter a product’s batch code for detailed informatin about manufacturing and ingredients.
The company is introducing the “T.R.U.S.T.” platform, which uses blockchain technology, to enable Clarins to share full traceability of the ingredients that go into product formulas as well as the manufacturing process.
Consumers can go to Clarin’s new traceability website, enter the batch code of the product they have at home, and find information about it.
There are 30 Clarins products and 40 plant extracts listed now. By the end of 2023, Clarins says there will be close to 100 products.
Starting today with the latest product batch numbers, anyone has access to:
- All steps in the product manufacturing process – including quality and safety controls, where and the product has been formulated and packed.
- Exhaustive information regarding plant-based ingredients – including geographical origin, harvesting method and Clarins sourcing certifications.
- Behind the Clarins expertise – via visuals and testimonies from our factory, laboratories, and overall facilities in Pontoise (France).
To make “T.R.U.S.T.” possible, Clarins says blockchain technology ensures the safety and transparency of the process.
The blockchain technology stores and transmits information in the safely, since it doesn’t have a centralized control system. It forms a database that records secured exchanges between different users (suppliers, producers) and once a piece of information is entered in the system, the blockchain technology certifies their authenticity, without allowing anything to be modified.
Clarins T.R.U.S.T. is an ongoing initiative and while not all products and ingredients are available yet, the list is growing every day for total transparency.