The partnership aims to expand the reach of Arsenal Women to new global audiences, and elevate women’s football.
The partnership aims to expand the reach of Arsenal Women to new, global audiences, and to elevate the impact and influence of women’s football more broadly.
The beauty brand will have a significant presence at Meadow Park and Emirates Stadium during Arsenal Women’s games, a multi-channel marketing campaign, and additional collaborations.
The partnership’s launch campaign, ‘Focus on My Game Face’, celebrates the elite talent, passion, and impact of women footballers.
Juliet Slot, Chief Commercial Officer at Arsenal, says, “Arsenal has been at the forefront of women’s football since 1987 and the game is at an exciting moment in its development…Having the support of fantastic, like-minded partners such as Il Makiage will help us grow women’s football…This shows the impact the game is having around the world, and we’re excited to work together…”
Dmitri Kaplun, CEO of Il Makiage, adds, “Arsenal Women, one of the first and most globally recognized women’s football teams, is shaping the future of the sport…We’re very proud and excited to launch this partnership…”
The campaign will support efforts to elevate the strides women athletes are making everywhere, as well as the collective efforts to inspire a confidence and joy in football for women, girls, and fans of all ages.