Partners with Boston-based fashion illustrator Holly Nichols.
Notably, the illustrative design by Nichols purposely showcases mature women, a group often overlooked in fashion illustrations.
“Looking back at these 25 years, I couldn’t be more proud of what we’ve achieved as a brand,” says Laura Geller, who founded the brand in 1997. “It has been an incredible journey doing what I love and I’m looking forward to the next phase as we continue to push the narrative on what we think is aspirational in beauty media and imagery.”
“I’m very excited to be a part of this momentous occasion,” says Holly Nichols. “Fashion illustration doesn’t typically showcase mature women, and I’m honored to join forces with Laura Geller Beauty on their mission to celebrate beauty later in life.”
Available online, the 25th Anniversary Limited-Edition Makeup Bag is available for purchase for $20, or as a gift with purchase with orders over $75, or when you purchase the Cult Classics Full Face Kit or Daily Routine Full Face Kit.