The new site combines functionality and comprehensiveness so that it is full of information and, at the same time, easy to navigate.
According to Lumson, the new site combines functionality and comprehensiveness so that it is full of information and, at the same time, easy to navigate.
The new site reflects the Group’s brand identity and marks an important step in the company’s digital transformation journey. Some of the new features of the new portal that stand out include the configurator, an application that allows the customer to simulate their product; the area dedicated to sustainability with the goals that have been reached and upcoming objectives; and the section dedicated to brands, with some customer examples, both Italian and international, that have chosen Lumson as a partner.
“Our goal is to offer an innovative customer experience to users that access the site,” explains Fabio Manzoni, Group Marketing Manager Lumson. “As the evolution of the market by now has clearly indicated, the B2B world is getting closer and closer to the communicative methods of the B2C world. More and more each day, business users appreciate finding the same communication experience that they have as consumers in the B2B world as well. We’ve accomplished this by combining user-friendliness and comprehensiveness and giving present and future customers a taste of our technical, technological, and manufacturing expertise.
“Thus, the new site is configured as a portal that is easy to consult, where customers can find the information they’re looking for, and ‘test out’ the Lumson Group’s know-how in the development of packaging solutions and dispensing systems for cosmetics and makeup.”