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Royal trendsetters come and go, but the brands they wear have stood the test of time. Want to know where the royals shop their iconic wardrobe? From Burberry and Alexander McQueen to Emilia Wickstead and Hunter, we’ve rounded up the brands the royals love.

The Brands the Royals Love

Prince William and Princess Catherine at the Earthshot Prize in Boston, 2022

HURR Collective

The Prince and Princess of Wales are renowned for their dedication to sustainability. When the pair arrived to the Earthshot Prize 2022 ceremony in Boston, they showed they could walk the walk as well as talk the talk. Kate went to the event in a green Solace London gown that she rented from popular rental platform HURR Collective. HURR was founded in 2018 by Victoria Prew, and started out as an invite-only peer-to-peer rental platform. These days, HURR lets all renters try its services – and even stocks items directly from brands and big-name department stores.

You can rent the exact dress worn by the Princess of Wales here (it’s currently available in sizes UK 4 to 16).


Close up of someone in long floral dress holding blue bag

Charlotte Elizabeth

Sister-run British handbag brand, Charlotte Elizabeth, is known for its beautifully classic designs and luxury leather goods. Originally supported by The Prince’s Trust during its founding years, the brand has since gone on to be a hit within the royal circle – Charlotte Elizabeth’s hero design, the Bloomsbury, is a known wardrobe favourite for Meghan Markle, for example.

Holland & Holland

Holland & Holland

Formerly a royal sport, hunting has been a prime pastime for the British royal family for centuries – and they put their faith in London gunmaker Holland & Holland for all their sporting shotguns and rifles. The brand has been in business since 1835, and has two royal warrants under its belt (most notably from our new king, Charles III).

Turnbull & Asser

British shirtmaker Turnbull & Asser has been dressing heads of state and A-listers alike since its inception back in 1885. One of its fans is King Charles, and in 1980 he gave the brand its Royal Warrant. The Jermyn Street mainstay is immensely proud of its British heritage, although its definition of Britishness constantly moves with the times, to take into account the brand’s progressive creativity, innovative spirit, eccentricity and strength of character. Turnbull & Asser’s elegant and timeless shirts and ties are manufactured in its English workshops in Gloucestershire, minimising the company’s carbon footprint and enabling it to work with local artisans.

Kate Middleton, Prince William, Princess Charlotte and a man stood together at the Commonwealth Games 2022

Camilla Elphick

The royals are known for injecting elegance into their wardrobe, favouring classic pieces that can be worn season after season. Camilla Elphick, a shoe brand favoured by Kate Middleton, is one such provider of sophisticated style staples. The brand’s slingbacks, in particular, have been causing quite the buzz – and you can even still shop the pair worn by the Princess of Wales at the 2022 Commonwealth Games here.


The Queen in a blue coat and hat, white glove and a black handbag

Cornelia James

Having been appointed royal glovemaker to Queen Elizabeth II in 1978, British accessories brand Cornelia James could be spotted on the hands of Her Majesty at many events and public appearances. While known for crafting elegant gloves for all occasions, the brand has also found fame as a costume provider for period dramas like BridgertonDownton Abbey and The Crown.


The Duke and Duchess of Cambridge stood outdoors in country clothes

Forever fans of countryside chic, multiple members of the British royal family – from the late Queen to Will and Kate – have been spotted on numerous occasions donning Barbour coats and jackets. The brand has collected three Royal Warrants in total, from the Duke Edinburgh, Queen Elizabeth II and King Charles III respectively.



Green jacket


With three Royal Warrants under its belt, Daks is one of the undisputed go-to brands for the royals. Established in 1893, the brand is known for its beautifully crafted clothing and accessories. The countryside aesthetic of the brand fits right in with the family’s style, having made many appearances on Queen Elizabeth II, the Duke of Edinburgh and King Charles III over the years.


Image: Otis Field Jacket, £825,

Princess Anne in a navy tweed coat

Harris Tweed

A known favourite of the royals, Harris Tweed has been kitting them out since the 20th century. A robust material made in Scotland’s Outer Hebrides (and certified by the Harris Tweed Authority), the royals are often seen wearing kilts, coats and jackets in the material.



Black formal shoes for men

Crockett & Jones

British show brand Crockett & Jones has a firm favourite of the King for years. The royal visited the brand’s factory back in 2013, where he was given a tour to see how the shoes were made and meet the people behind the designs.


Image: Tetbury, £465,

The Queen and the Prince of Wales stood outdoors in coats and boots


Splitting their time between country and town, the royals have a wardrobe that spans from formal eveningwear to walking attire. And just what do they wear on their feet when they want to go for a stroll in the countryside? Hunter boots, of course. The brand holds two Royal Warrants from the Queen and the Duke of Edinburgh, but many of the royals have a soft spot for the brand – from Charles and Diana to Will and Kate.


Photo: Instagram @chrisjacksongetty

Burberry trench coat


We’re all prone to a classic Burberry trench – even the royal family. The brand currently holds two Royal Warrants from Queen Elizabeth II and King Charles III, but has been dressing the people of London since 1856. This is a quintessentially British brand with a solid footing in the royal wardrobe.


Image: The Mid-length Kensington Heritage Trench Coat, £1,790,

Prince Harry touching elbows with Craig David

Gieves & Hawkes

This is another family favourite, holding three Royal Warrants from the Queen, the Duke of Edinburgh and King Charles III. Gieves & Hawkes is known for crafting men’s military and formalwear. Many of the royal men have gone to the brand for tailoring, especially William, Harry and their father Charles (who famously wore the brand for his wedding to Princess Diana).


Photo: Instagram @princeandprincessofwales

The Prince of Wales and the Duchess of Cornwall. Charles wears a suit with a tailcoat and Camilla wears a white dress and hat

Fiona Clare

Camilla, our Queen Consort, is known for her elegant style – opting for neutral colours, pastels and some impressive headgear. One of the designers to have dressed Camilla is Fiona Clare, who creates bespoke formalwear at her eponymous label. Most recently, the royal was seen wearing a cream dress from the brand at the National Service of Thanksgiving as part of the Platinum Jubilee celebrations.


Photo: Instagram @clarencehouse

Portrait photo of the Duchess of Cambridge, she sits in a tulle Alexander McQueen gown looking off to the side. The photo is in greyscale

Alexander McQueen

The Princess of Wales is noted for her love of British fashion house Alexander McQueen, having worn the designer at her wedding in 2011 and for her commemorative portraits to mark her 40th birthday in 2022.


Photo: Instagram @princeandprincessofwalese

Meghan Markle and Prince Harry walking past choir boys, with flags in the background. Meghan is wearing a green midi dress with a matching cape and hat, Harry is wearing a blue suit

Emilia Wickstead

Fashion Week trailblazer Emilia Wickstead is known for her elegantly feminine designs, which have caught the attention of multiple royals throughout the year. The Duchess of Sussex has worn the designer on multiple occasions, as seen at the Commonwealth Service at Westminster Abbey in 2020.


Photo: Instagram @sussexroyal

Metallic Silver Glitter Fabric Pumps with Ivory Tulle Overlay

Jimmy Choo

A favourite of the late Princess Diana, luxury shoe designer Jimmy Choo was known for helping the royal craft some of her signature evening looks. Diana was one of the brand’s most famous public models of the nineties, and today’s royals (in particular her daughter-in-law, the Princess of Wales) continue her legacy.


Image: Love 85 Metallic Silver Glitter Fabric Pumps with Ivory Tulle Overlay, £595,

Painted portrait of the Duke and Duchess of Cambridge. Kate wears a silky green dress and heels, William is wearing a black suit with a green tie

The Vampire’s Wife

Kate Middleton once again sent the internet into a frenzy earlier this year, when the first joint portrait of the Duke and Duchess was revealed at The Fitzwilliam Museum. In the painting, the Princess of Wales was dressed in a silky green midi dress by The Vampire’s Wife, along with Manolo Blahnik heels in a matching shade. As the first portrait of the future King and Queen, the choice of clothing gives an insight into some of the brands favoured by the royals.


Photo: Instagram @theroyalfamily

Princess Eugenie and Jack Brooksbank holding each other in front of a garden


London-based fashion brand Erdem is a hit with the younger members of the royal family, in particular sisters Princess Eugenie and Princess Beatrice. The former was snapped wearing a floral gown from Erdem for her official engagement photos to now-husband Jack Brooksbank.


Photo: Instagram @theroyalfamily

The Duchess of Cornwall, the Princes of Wales and the Duchess and Duke of Cambridge stood together laughing

Thom Sweeney

Prince William is a fan of British menswear brand Thom Sweeney, a classic Savile Row tailor that has been kitting people out in suits since 2003. Many of the royal’s suits are from the brand, and it was noted for dressing up many of the guests attending the wedding of the Prince and Princess of Wales in 2011.

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