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The Eco-Concious and Environmentally Friendly Airless

The Eco-Concious and Environmentally Friendly Airless

Thanks to the collaboration between Lumson, leader in primary cosmetic packaging, and Pusterla 1880, specialized in luxury secondary packaging and in response to the cosmetic industry’s strong desire to move toward more sustainable materials, Lumson offers an alternative to its glass, plastic and aluminum airless pouch system with a new paper container airless.

X PAPER is an pouch technology airless in which the outershell is in cardboard and therefore 100% recyclable.
Lumson’s paper airless isn’t only one of the most innovative airless designs on the market but it’s proven to be “the perfect combination of smart design, safety, and advanced functionality with a sustainable twist”.
XPaper’s distinctive character can be found, first off, in the material that the bottle is made of: cardboard, a material that is conceptually and intuitively sustainable. Up until now, it hadn’t been used much in the world of primary packaging because it was considered “cheap” however today many things have changed and paper and cardboard have become materials to be regarded with interest, and for deluxe products as well.  XPaper is a testament to this. Thanks to sophisticated printing technologies and to the lamination with cellulose acetate which has a protective function and brings added value in terms of look and feel, the once “poor” cardboard material is transformed into a durable, sustainable, and sophisticated product that enhances both the container and its contents. All while respecting the environment.
The use of paper gives extreme lightness to the packaging and moreover the paper is easily decorated to make the packaging unique and give it a strong personality.


There are many key elements that make Xpaper, an environmentally friendly airless.

An LCA analysis with SPICE showed that the production of a 50 ml XPAPER airless packaging, compared to a 50 ml PET airless packaging, produces the following benefits :
• 41% reduction in CO2 emissions
•  the outershell weighs 50% less
• 47% reduction in plastic use
Another key element is the possibility, once the product is finished, to easily separate the plastic components from the paper and recycle each part in the appropriate way.In addition the cardboard external autershell is realized with FSC (Forest Stewardship Council®) paper and coming from European sourcing

Xpaper, avalable in 15,30 e 50 ml is an airless 100% made in Italy

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