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The October Beauty Launches That Need to Be on Your Radar

Model wearing October makeup launches

Somehow, it’s already October. While this month officially marks the start of Spooky Season, it’s also the hight of cozy sweater weather—a great time to find a little peace through beauty and wellness before the hectic holiday season kicks off.

This month, we’re obsessing over new products that evoke tranquility and comfort, like a fragrance that perfectly captures the aroma of warm gingerbread cookies and a stainless steel beauty tool that helps relieve muscle tension. In order to feel at ease as we settle into autumn, we’ve put together a list of the best beauty releases to help us feel comfortable as the temperature drops and we spend more time indoors.

Scroll on for the best new October beauty launches.

DIBS Beauty

DIBS Beauty One Liner
DIBS Beauty One Liner Longwear Eyeliner Pencil $16.00


It’s officially eyeliner season, and Dibs Beauty’s new One Liner ($16) is here to make all your cat eyes, smokey eyes, and siren eyes a reality. The smooth pencil glides on seamlessly and then sets for budge-proof wear, all day long. The mini size is perfect for popping in even the smallest purse, or use the included connector to connect two shades in one full-size pencil.

Olive & June

Olive & June Quick Dry Polish
Olive & June Quick Dry Polish $8.00


Olive & June has finally answered our prayers and has added a quick-dry line to their incredible collection of polishes. Never one to just do something to do it, the Quick-Dry Polishes ($8) solve every problem generally associated with fast dry products—namely, shine and durability. Olive & June’s polishes dry in just about a minute, and lasts 45% longer with 60% more shine than its competitors.

Dr. Loretta

Dr. Loretta Resurfacing Enzyme Polish
Dr. Loretta Resurfacing Enzyme Polish $60.00


Keep any looming winter flakes at bay with Dr. Loretta’s new Resurfacing Enzyme Polish ($60). The dual-action mask uses both chemical and physical exfoliants to gently but effectively buff away dead skin, soften fine lines, and boost glow. Bio-Fermented Polish and pomegranate enzyme get to work on the exfoliating front, while safflower oil, glycerin, and coconut oil lock in moisture for a lasting glow.

Allies Of Skin

Allies of Skin Tranexamic & Arbutin Advanced Brighting Serum
Allies Of Skin Tranexamic & Arbutin Advanced Brighting Serum $99.00


Allies of Skin is one of our go-tos for powerful, science-backed formula, and the Tranexamic & Arbutin Advanced Brighting Serum  ($99) is no different. A fermented mushroom complex brightens skin and helps to strengthen the skin barrier within the first day of use. Over time, the additional  niacinamide, tanexamic acid, alpha arbutin, and brightening peptides go to work on the appearance of dark spots and overall skin tone.

Truly Beauty

Exfoliating Bath Bars
Truly Beauty Exfoliating Bath Bars Set $49.00


To make your bathing routine a mood-boosting experience, Truly Beauty turned their best-selling products into Exfoliating Bath Bars ($49). Each bar addresses a different concern using ingredients like retinol, orange flower, and acai. No matter which bar you use, expect to buff away dryness in a rich, comforting lather.


Dedcool Youth to the People perfume
DedCool x Youth To The People Cosmic Release Eau De Parfum $100.00


Aptly-named fragrance brand DedCool has teamed up with the equally cool Youth To The People for the skincare brand’s first ever perfume. Cosmic Release ($100) is inspired by the vastness of the cosmos, as well as a sense of community and authenticity. Notes of violet leaf, vetiver, and cedar come together for a calming sent allowing you to connect with you inner self.


TooD TooDscara $24.00


TooDscara ($24) is a mascara perfect for those who love a dramatic lash moment. The volumizing mascara offers rich color payoff and defined lashes, no matter how much you layer on.


Triple Threat Tonic
Inala Triple Threat Tonic $27.00


The Triple Threat Tonic ($27) is a treatment tonic that can be used to prime wet hair prior to brushing to lessen the damage, style dry hair for a light hold, or revive curls in between washes. In order to improve shine, increase hydration, and instantly smooth frizz and flyaways, the tonic is infused with Inala’s Signature Rice Water Complex.

Flora Mirabilis

Flora Mirabilis BEAUTY TOOL $60.00


The BEAUTY TOOL ($60) is a medical-grade stainless steel facial massage tool designed to stimulate lymphatic drainage, circulation, and muscle relaxation. The ergonomic shape has rounded edges to fit the contours of the face and neck with precision. The beauty tool also guarantees unbreakable design and lifetime durability.

Bath & Body Works

Ultimate Hydration Body Cream
Bath & Body Works Fall in Bloom Ultimate Hydration Body Cream $18.00


The hyaluronic acid and vitamin E-infused formula of the Fall in Bloom Ultimate Hydration Body Cream ($18) promises to leave your skin feeling buttery soft and smooth. The body cream also contains aloe, shea, and cocoa butter, which help to retain moisture for up to 24 hours.

The new fragrance captures the scent of fall with notes of juicy plum, wild blooms, and velvet moss, leaving you smelling warm and sweet.

Rose Inc.

Ultra-Black Lash Lift Serum Mascara
Rose Inc. Ultra-Black Lash Lift Serum Mascara $28.00


With just one swipe, the new Ultra-Black Lash Lift Serum Mascara ($28) promises to lengthen, lift, and fortify lashes. Advanced peptides, argan oil extract, and pigment-treated squalane give the formula excellent lash benefits along with its glossy black color.

The curved, dual-bristle brush delivers a clean, defined finish and a curl that lasts, while the natural waxes—Carnauba, Sunflower, and Candelilla— instantly create weightless volume and a full, fanned-out effect.


Nourishing Body Oil
SALTAIR Nourishing Body Oil $20.00


The Nourishing Body Oil ($20) was inspired by Founder Iskra Lawrence’s personal love of oils—she believes that oils allow you to connect with your body in the most indulgent way possible.

The Body Oil was created for all skin types and contains a potent blend of oils such as Kukui, Cacay, Moringa, and Squalene, as well as fermented Saururus and a biomimetic blend of plant actives that absorb quickly and leave the skin feeling its best.

Emi Jay

Emi Jay Big Effing Clip in Night Fairy $34.00


Emi Jay’s new Bonne Nuit Collection combines Rengencycore and Night Luxe and introduces headbands and custom hair brushes to the brand. The Big Effing Clip in Night Fairy ($34) is the epitome of both aesthetics, with elevated crystal design details to add a festive touch to your holiday hairstyles.

By/Rosie Jane

Dulce Eau de Parfum
By/Rosie Jane Dulce Eau de Parfum $70.00


Dulce Eau de Parfum ($70), By/Rosie Jane’s eighth fragrance, was inspired by founder Rosie Jane Johnston’s first year in Los Angeles. The subtly sweet scent aims to provide wearers with a moment of comfort and peace.

With notes of vanilla, nude musk, and sublime Hinoki wood, the fragrance delves into the decadent and rich world of woodsy vanilla. The brand describes the scent as “vanilla ice cream with a shot of whisky on the side.”

Henry Rose 

Henry Rose Char $120.00


Char ($120), Henry Rose’s 11th Eau de Parfum, is a warm, comforting, and spicy scent that encapsulates the scent of a crisp fall day. A combination of tonka bean, fresh ginger, and patchouli give this fragrance a certain coziness, similar to freshly baked gingerbread cookies. Orange flower and Haitian vetiver round out the cozy yet fresh scent.


The Body Serum+
Iota Body Serum+ $23.00


This month, Iota makes its debut as the world’s first body-care line focused on the skin microbiome. The Body Wash+ ($23) and Body Serum+ ($39) are the brand’s premier products.

The Body Serum+ contains Niacinamide, Hyaluronic Acid, and pre/postbiotics to enhance skin health. The fragrance-free formula also contains spirulina for essential amino acids that help boost skin hydration, and hibiscus flower, which contains antioxidants that help slow elastin loss, to improve the health of all types of skin.

Freck Beauty

MAKEOUT CLUB Soft Blur Lipstick
Freck Beauty Makeout Club Soft Blur Lipstick $24.00


Freck Beauty is branching out into lip color with a unique formula perfect for TikTok’s “movie lips” trend. The Makeout Club Soft Blur Lipstick ($24) is a medium-to-full coverage lipstick with a soft-matte, feather-free finish.

This nourishing formula contains royal orchid extract to hydrate lips, magnolia bark extract, which is high in antioxidants, and vegan lanolin for a comfortable cushioned feel.


Dior Prestige La Crème Texture Riche
Dior Prestige La Crème Texture Riche $420.00


 If you’re looking for a splurge, Dior’s Prestige La Crème Texture Riche ($420) has you covered. It uses the power of the Rose de Granville—known as the Dior diamond rose—which has two times the regenerative powers of other roses to help plump skin and reduce the look of wrinkles and lines. The rich texture and gorgeous packaging are the icing on the cake.


Ranu Lotus Revitalizing Youth Oil
Ranu Lotus Revitalizing Youth Oil $68.00


Skincare brand Ranu makes its debut this month with a curated line of products based on ayurvedic principles. The Lotus Revitalizing Youth Oil ($68) contains a mix of blue lotus, mokate, rose, ylang ylang, and guaiazulene oils to nourish and revitalize skin. Its velvety texture leaves skin happy and plump, and helps smooth the appearance of wrinkles.

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