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Top 10 Most Searched Skincare Ingredients

Tajmeeli analyzed Google searches for over 200 different skincare ingredients to reveal which ones are the most searched online.

Tajmeeli recently analyzed Google searches for over 200 different skincare ingredients to reveal which ones are the most searched online.

Coconut Oil Tops the List

Searched 43,000 times every month globally, coconut oil tops Tajmeeli’s list of the most in-demand skincare ingredients. Over the course of a year, that’s a staggering 516,000 searches.

Not only does coconut oil hydrate and protect skin, it’s also claimed to reduce the appearance of fine lines and wrinkles, and reduce redness. No wonder it’s such a sought-after ingredient in our skincare routine.

However, despite it topping the list, some consumers are still unsure of the benefits the ingredient can bring. Every month, there are 11,000 searches for ‘is coconut oil good for your skin?’, while 9,100 people look up ‘benefits of coconut oil on skin’. This suggests that although the ingredient is in our skincare, people are not too sure what it does.

Vitamin E Takes Second Place

Following behind coconut oil, vitamin E takes second place with 31,000 monthly global searches. That’s 372,000 searches over the course of the year.

In terms of the most popular vitamin E skincare products, vitamin E cream is way out in front, with 34,000 monthly searches. Vitamin E oil (21,000 monthly searches) is in second place, followed by vitamin E serum with 9,700 searches per month respectively.

Even though these products are in such high demand, people still question ‘vitamin E benefits for skin’ 11,000 times a month.

Lactic Acid Rounds Out the Top Three

While coconut oil and vitamin E are well-marketed skincare ingredients, a lesser-known ingredient takes third place. Lactic acid racks up 24,000 monthly searches globally, but what benefits does the ingredient actually bring?

Lactic acid is often found in exfoliation products. It reportedly helps to remove dead skin cells, helping skin appear smoother and more youthful in appearance.

Interestingly, there are no lactic acid product-specific searches in our top 30 product search findings. This suggests that people are maybe spotting the ingredient on the packaging of their skincare and are Googling it to find out more.

Below is a list of the Top 10 Most Popular Skincare Ingredients by Global Monthly Searches:

  1. Coconut oil – 43,000
  2. Vitamin E – 31,000
  3. Lactic acid – 24,000
  4. Collagen – 23,000
  5. Retinol – 22,000
  6. Hyaluronic acid – 21,000
  7. Glycerin – 20,000
  8. Vitamin C – 20,000
  9. Olive Oil – 19,000
  10. Almond Oil – 17,000

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