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Ulta Beauty Celebrates Launch of Gen Z Brand ‘Petite n Pretty’

The viral ‘tween’ beauty brand celebrated its expansion to Ulta Beauty with a meet and greet with YouTube influencer Piper Rockwell

Petite ‘n Pretty, a Beverly Hills-based beauty brand that appeals to Gen Z, is expanding into Ulta Beauty stores—and is celebrating with a meet and greet with YouTube influencer Piper Rockwell.

Rockwell is shown above—she’s pictured on the left, in the bottom photo, which is a screenshot from her “behind the scenes” YouTube video she posted in 2021 featuring Petite ‘n Pretty’s campaign shoot.

Petite ‘n Pretty’s makup features shimmering pastel makeup colors that appeal to tweens. The packaging features pretty pinks and blues. The lip gloss shown above has caps decorated with a silver glitter effect, and stars.

The brand’s fruity-floral rollerball fragrance is called “Cloud Mine,” and the glass bottle is drop-proof. It’s wrapped in a silicone sleeve featuring a light pink, white, and baby blue marble swirl pattern. Also shown is the brand’s new “Paradise on Ice” Eye and Cheek Palette.

Ulta Beauty says the retailer is the nation’s preferred retail destination for the brand’s key beauty demographic, Gen Z.

Petite & Pretty Has a Sparkle Squad

Rockwell is a member of Petite ‘n Pretty’s “Sparkle Squad,” and will be at Ulta Beauty to host the launch party on November 19, at the retailer’s store in Pasadena, California.

Beauty lovers will be invited to swap glow goals with the social media star, while previewing the new holiday collection, Paradise on Ice.

Petite ‘n Pretty’s founder is Samantha Cutler, who launched the brand in 2018, with the goal of reinventing beauty for tweens.

“When I created Petite ‘n Pretty, I set out to develop a beauty brand that was age-appropriate, fun, inclusive, and clean. Our goal is to inspire young creatives through artistic expression and there is no better home for our brand than Ulta Beauty,” she says.

Cutler adds, “We are so excited and honored to offer a new category within the retailer’s diverse assortment for its engaged guests.”

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